Technical SEO relates to all the SEO activities excluding content optimization and link building. These requirements are constantly changing and becoming more complex in order to keep up with the search engines, which are getting more and more sophisticated each day.

In SEO parlance, it’s optimizing your website and server to enable search engine spiders to crawl and index your site more effectively. In simple language, change certain technical aspects of your website like design, link building, speed, etc. so that search engine bots can easily find and record your site and note it as a “valuable” site for the readers. More the value, the higher the search ranking.