Challenge
Google and other search engines are constantly updating their algorithms in order to provide users with the best search experience. For SEO specialists and website owners, on the other hand, this means new challenges. If you don’t adjust your optimization strategies to the new online environment, as time goes on and search engines change their algorithms, your rankings will be affected.
Solution
We discussed the biggest SEO challenges and ways to meet them with our special guest, SEO engineers, and our other chat participants shared their tips to prepare for Google’s mobile-first index. First of all, it’s important to have a mobile site or responsive design that will optimize your site for smartphones and tablets. Google will use a mobile site to figure out both desktop and mobile rankings. Have a mobile website. It's amazing how many sites still aren't mobile-friendly!
The Result of Our Work
- Google is looking for pages that contain high-quality, relevant information relevant to the searcher’s query.
- Google's algorithm determines relevance by “crawling” (or reading) your website’s content and evaluating (algorithmically) whether that content is relevant to what the searcher is looking for, based on the keywords it contains and other factors (known as "ranking signals").
- Google determines “quality” by a number of means, but a site's link profile - the number and quality of other websites that link to a page and site as a whole - is among the most important.
